Spammers often use part of your email address in order to convince you that they already know you. It's easy to detect this in most cases however, because most people do not use their full name as their email address. This means that when someone uses your name in an email, you can be reasonably sure that they do know you, or you have authorized the mail.

I ask to have your name so that I can personally address my emails to you; so that you know the email is genuine and so that I can get to know my fans better.

You are in no way obliged to enter your full name, or for that matter your real name here. If you do enter your name I will take all efforts to maintain your privacy. Your name and email address will not be distributed to third parties.